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October 16th, 2012

Where Creativity Meets Technology in the Digital Economy: A Context Paper for Canada's Interactive Digital Media Industry

Where Creativity Meets Technology in the Digital Economy:
A Context Paper for Canada's Interactive Digital Media Industry

"Recognized the world over, Canada's interactive digital media content creation industry is an innovation powerhouse fuelled by the sector's unique fusion of creative and technology skills."

With these arresting words, the authors of CHRC's newly released Context Paper on Canada's Interactive Digital Media Industry, set the stage for a compelling analysis of the DM industry and its central role in our country's digital economy.

Order the full report on our web site or read it for free as a CHRC member.

This research was commissioned by CHRC to highlight how digital content is having a pervasive influence in shaping economic development in Canada; and to understand the DM industry's pressing need for greater access to talent with the right skills.

What emerges in terms of training is the importance of a new "hybrid worker" who encompasses "a convergence of skills once deemed to be separate... a confluence of artistic ability, technological invention and business acumen".

Among the concluding observations, the authors pull no punches:

"Canada must keep pace with evolving labour needs in an industry where artistic, technological and business skills are converging around innovative new products and services, and the adoption of new business models and markets.... Working professionals must have access to ongoing training opportunities to enhance their business, creative and technology skills".

The Context Paper is a foundation piece of research for CHRC as the Council undertakes an analysis of skills needed by DM workers in a competency chart for a "Digital Media Team".

Recognizing that job titles and descriptions are elusive in this industry, the DM experts who developed the competency chart decided to group competencies by "functions": creation, project management and business. This unique approach will provide employers with a means of assessing the skills gaps of their DM teams; educators with a map for curriculum development for aspiring DM content creators, project managers and producers; and workers with an understanding of their own strengths and weaknesses vis a vis their role on a DM team.

Explore this up to date snapshot of Canada's DM industry and follow CHRC's ground breaking related work on skillsets and training needs for DM workers in the Executive Director's blog as she and her colleagues hold focus groups across the country to validate the chart.

The Cultural Human Resources Council (CHRC) is committed to strengthening the cultural labour force, and strives to be at the centre of vision and forward thinking in the area of cultural human resources development. CHRC brings together representatives of arts disciplines and cultural industries in the cultural sector to address the training and career development needs of employers and cultural workers including artists, technical staff and managers.

For further information contact:

Susan Annis
Executive Director
613-562-1535, ext. 22
sannis@culturalhrc.ca
www.culturalhrc.ca