Careers in Culture – Digital Media: "The Interactive Zone"

Forging Your Path: Education & Digital Media

Technical skills are in demand, but some skills like social networking might come instinctively to you. Some computer technologies can be learned in a relatively short period of time and for others a degree in software engineering or computer science would be beneficial. Digital Media requires old-fashioned human creativity. If you're artistically inclined, a traditional art background can serve you well. Some employers seek individuals who have completed particular programs geared towards Animation, for example. Other programs attempt to provide students with a breadth of Digital Media skills.

Listen to what our experts have to say about training!

Find post-secondary institutions that bring art & technology together in a new blended, multidisciplinary approach. These programs can fast-track students for careers in the interactive Digital Media industry. Educating yourself with a mix of creative and business skills is one approach as these skills are seen as "inherently related" in the production of interactive Digital Media content and services.

"Cultural industry SMEs that make it are led by entrepreneurs with an understanding of cross-functional skills and teams. A study on the Quebec cultural industries discusses how successful cultural SMEs tend to practice multi-disciplinary management.

Successful entrepreneurs master the art of combining business functions necessary to the success of the company, operating with an understanding of the complex knowledge required for each function. In the UK, successful interactive Digital Media professionals have been described as flexible, adaptable…and with a willingness to continue learning…[and] embrace hybrid skills and cross-disciplinary roles.

One UK study notes the cross-functional skill sets necessary to meet the future needs of the digital economy. These include the multi-skills of managers able to understand the different technological platforms and their implications for content development, as well as the ability to work in cross-functional teams that combine both artistic and technical skills."

Source: MDR, Canada's Interactive Digital Media Industry, CRHSC (2012): p. 40.

Training programs that allow for outside-of-the-box business, creative and technological skills development might include an opportunity to actually create animations and build a videogame or application in a team environment. Work-study experiences, such as cooperative education placements, internships and volunteer opportunities are a fantastic way to expose yourself and prepare you. Volunteering to work alongside professionals in Digital Media companies is worth its weight in gold!

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