Course Content

Artist as Entrepreneur
2010
Artist as Entrepreneur focuses on ways in which entrepreneurs recognize opportunities, generate ideas, and organize resources to plan successful ventures that enable them to achieve their goals. The document, created for high school students, is divided into 4 strands: Enterprising People and Entrepreneurs, Ideas & Opportunities for New Ventures, Benefits of a Venture Plan, and Completing a Venture Plan. The course resource includes several activities for students to really engage with as well as real life success stories.

The Art of Managing Your Career – Course Modules
2009
The Course Modules, developed for teachers at the college and university level and for use by professional associations, are designed for artists from all disciplines. It includes 16 modules and numerous handouts to give working artists the confidence and knowledge to successfully manage their career or business in the cultural sector.

The Art of Export Marketing
The purpose of this web site is to provide information to assist artists in understanding and managing issues related to Export Marketing of Cultural Products and Services. First created in 2002, the material has been updated in 2009 to better reflect the current global cultural environment.

Production Accounting for Film, Television and Digital Media
2009
This course document examines the role, responsibilities and the methods and procedures used by production accountants who work in the film, television and digital media sectors, across various production genres. Course participants will have the opportunity to develop their skills as well as gain sound practical knowledge of production accountancy.

Setting Up a New Media Business in Canada
2008
This comprehensive course material has been prepared in close consultation with successful New Media entrepreneurs and educators. It includes chapters on business marketing and management, business administration, and professional development opportunities; and describes in detail best practices drawn from New Media companies across the country.

Convergence Media
2008
Its unique training template brings together the linear and non-linear story telling of film and television, and new media, and provides guidance in developing convergence projects with an emphasis on actual hands on project development through teamwork. The 18 sessions include instruction in writing business models, considering funding approaches, and setting timelines. It is designed for use by professional associations and educators/ trainers to facilitate and encourage training in convergence projects across the country to allow our cultural industries to take full advantage of multiplatform delivery.

Business Skills for Producers
2009
This course content is a three day workshop designed for business owners and operators in film and television who are seeking business and management training. This workshop provides an understanding of the basic business skills needed to grow a company, and expand through strategies to capitalize on cross platform opportunities. It includes sessions on marketing, financing, distribution, negotiation and much more.

Film Set Etiquette
2009
Working on a film set requires more than just technical skills. It requires patience, adaptability, perseverance, creativity and teamwork. Understanding set etiquette can help you feel confident and provide you with the knowledge you need to work on a set. By understanding your surroundings you'll be able to concentrate on the task at hand; making a film. This document provides a general overview of set etiquette across Canada.

Set Safety Awareness
2009
This course content highlights common safety hazards of working in the film industry as well as your rights and obligations as an employee, someone in a supervisory role, and as an employer. It gives those with a vested interest in film and television production, an introduction to Set Safety and Occupational Health and Safety for your province.

Production Accounting for Film, Television and Digital Media
2009
This course document examines the role, responsibilities and the methods and procedures used by production accountants who work in the film, television and digital media sectors, across various production genres. Course participants will have the opportunity to develop their skills as well as gain sound practical knowledge of production accountancy.

Convergence Media
2008
Its unique training template brings together the linear and non-linear story telling of film and television, and new media, and provides guidance in developing convergence projects with an emphasis on actual hands on project development through teamwork. The 18 sessions include instruction in writing business models, considering funding approaches, and setting timelines. It is designed for use by professional associations and educators/ trainers to facilitate and encourage training in convergence projects across the country to allow our cultural industries to take full advantage of multiplatform delivery.

Rights Management 101
2012
These training resources are for trainers who want to offer workshops or in depth courses on rights management in the music industry; and for individuals who want to improve their understanding of the complexities of rights management for their personal benefit. Rights management knowledge is vital to anyone working in the music industry today.

Welcome to the Future: A Guide to Marketing Music in the New Economy
2009
In an industry undergoing extraordinarily rapid change as a result of evolving technology and the forces of globalization, knowing how to navigate new ways and means of reaching audiences is one of the biggest challenges. Learning how to take advantage of the potential opportunities of new technology to market around the world is the key to success.

This course document provides information, tips and sound advice in a series of tantalizing units, including Marketing; Marketing Basics; Knowing Your Customer (All you need is love); The Marketing Plan; Nuts and Bolts, Tried and Mostly True; It's Not Your Father's Oldsmobile; Been There, Still Doing It (and T-shirts too!); New Kids on the Block; and Catching up with the Rest of the World.

The Art of Managing Your Career – Course Modules
2009
The Course Modules, developed for teachers at the college and university level and for use by professional associations, are designed for artists from all disciplines. It includes 16 modules and numerous handouts to give working artists the confidence and knowledge to successfully manage their career or business in the cultural sector.

The Art of Export Marketing
The purpose of this web site is to provide information to assist artists in understanding and managing issues related to Export Marketing of Cultural Products and Services. First created in 2002, the material has been updated in 2009 to better reflect the current global cultural environment.

Book Marketing in an Online World
2008
This course content has been created to train publishing staff, at all levels, on the ins and outs of online marketing. Comprised of six modules written by different contributors all involved in book publishing, its chapters include: Developing a Strategic Online Book Marketing Plan; Knowing Your Market; Dynamic Websites; Understanding Social Networks and Other Web 2.0 Applications; Building and Sustaining an Online Audience; and, Rights Management.