The Art of Export Marketing

> Are You Ready to Export to International Markets?

A. Assess Export Readiness

  • Assess readiness of artist/organization
  • Assess need to export in overall strategy
  • Assess product readiness
  • Identify financial issues

Prepare yourself. Export takes time - it is a long-term venture.

Consult the Canada Business Network, search for Export, www.canadabusiness.ca and The Canadian Trade Commissioner Service's Knowledge Centre, www.tradecommissioner.gc.ca.

How did you do?

I'm not ready.

I'm somewhat ready.

I'm set to go!

Next: Research Export Markets and Issues >>