The Art of Export Marketing
> Are You Ready to Export to International Markets?
B. Research Export Markets and Issues
Research…research…research… "Obtain on-the-ground assistance. Find out about our free services to exporters and access our network of trade commissioners in Canada or in foreign markets for practical advice on foreign markets and on-the-ground intelligence." Consult The Canadian Trade Commissioner Service's Knowledge Centre, www.tradecommissioner.gc.ca.
Consult the experts - they get paid to keep abreast of barriers and regulations; consult the officers at the Canada Business Network (www.canadabusiness.ca) and at Export Development Canada (www.edc.ca). Consult the experts in your province and check out EDC's weekly commentary: Export Outlook: A Provincial Perspective.
Start small: focus on the most promising market and one or two products.
Be aware of barriers and regulations.
Partner with others to gain immediate market access.
Financing sources/How to enter a foreign market - Consult BCD – Entrepreneurs First, www.bdc.ca
Research export markets at Export Development Canada, www.edc.ca.
To get market entry assistance, consult the Canadian Commercial Corporation (CCC), www.ccc.ca.
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