Music and Sound Recording

> Welcome to the Future: a Guide to Marketing Music in the New Economy

Whether you are an artist, musician, composer, performer, music entrepreneur or however you contribute to the business of music, you know that the world around you – the music world in which you create, interpret and execute your dreams – is changing, and, more than ever, effective and dynamic marketing is essential for your success.

Welcome to the Future provides information, tips and sound advice in a series of intriguing and engaging units, including:

  • Marketing; Marketing Basics [Sample PDF]
  • Knowing Your Customer (All you need is love)
  • The Marketing Plan
  • Nuts and Bolts, Tried and Mostly True
  • It's Not Your Father's Oldsmobile
  • Been There, Still Doing It (and T-shirts too!)
  • New Kids on the Block
  • Catching up with the Rest of the World.

This course document was developed for educators to adapt course curriculum; to individual musicians who are ready to promote their own songs; and to producers and agents who are marketing their bands and artists.

Those interested in obtaining a copy of the document are asked to please contact us at courses@culturalhrc.ca.