HR Study 2010
> HR Trends and Issues
Film and Television Production - Highlights
Purchase all three documents that make up HR Study 2010 in a printable electronic format
The HR Study 2010 package contains: HR Trends and Issues, Labour Market Information for Canada's Cultural Sector and The Effect of the Global Economic Recession on Canada's Creative Economy in 2009.
Technological changes have led to declining viewership among some segments of the population. Changing viewership has weakened the ability of the film and television production subsector to commercialize its efforts. Audiences are more fragmented than in the past. Technological changes are also leading to new concerns about protection of intellectual property. At the same time, inclusion of interactive content is increasingly a requirement of funding agreements.
The globalization of film and television markets has made expansion into foreign markets virtually mandatory for Canadian film and television producers who wish to remain financially viable. However, producers are hindered from fully accessing these markets due to lack of financial resources to leverage export marketing opportunities, marketing skills and networking opportunities.
Changing Business Models
The traditional business models used in the subsector are rapidly diminishing in effectiveness, giving rise to a need to generate innovative, entrepreneurial solutions.
Low and unstable incomes
Often, work in the subsector consists of short-term contracts which can make it challenging for individuals to build a stable income. Unstable or insufficient earnings and low job security were cited as top concerns by worker survey respondents from the film and television production subsector. Finding secure employment is an ongoing challenge for both employees and self-employed workers in film and television production.
The rapid pace of technological change and the associated impacts on marketing, production and distribution channels require ongoing skills development for the film and television production workforce. Employees, self-employed workers and employers who participated in the study agreed that skills development is a critically important issue, especially in the light of rapid technological changes.