Challenges and Opportunities

Careers in Culture

Digital Media

Welcome to The Interactive Zone

A career in Digital Media is a rewarding one with many opportunities and challenges. This site will lead you to discover:

  • Whether a career in Digital Media might be right for you
  • The multiple opportunities available in Digital Media
  • The skills in demand for Digital Media developers, content providers and distribution enablers
  • Tools and tips for getting your ideal job

If you have a creative mind and an interest in technologies, a career in Digital Media could be for you. The demand for skilled workers in the interactive Digital Media sector is growing.

Table of Contents


If you're interested in a Digital Media career, you'll be joining other creators, developers and communicators – artists, designers, programmers, software engineers, animators, writers, educators, and business people – who are using digital technologies to deliver information to people in new ways. It's an industry where artistic, technological and business skills are converging around innovative new products and services. New business models and markets are being adopted by those in Digital Media.

Perhaps you want to apply your artistic skills to develop dazzling images for a website, special effects skills to screen-based media or creating emotion-driven animation for a videogame on a particular console platform such as Xbox 360 or PS3, online or for hand-held gaming devices (such as a mobile phone, touch-screen or DS2).

Or perhaps you're a writer at heart? Those same videogames need scripts and your storytelling abilities would be put to the test. Do you have a knack for explaining things and want to design e-learning courses?

Whatever route you choose, you'll find that a satisfying career in Digital Media will mean a mix of creativity, a positive attitude, and solid technical and interpersonal skills.

Curiosity Checklist

How can you find out if a career in Digital Media would suit you?

Think about your talents and interests. Explore your skills and attitudes. These are important clues to discovering if a particular career path will provide you with satisfying and meaningful work.

Curiosity Checklist

Do you...

think in pictures and images?
like to use innovative technologies?
have an interest in computers and software?
have design skills and like using graphics software?
want it to be possible for the world to see and hear things differently and with more imagination?
have ideas about written content for interactive products?
want to work at the leading edge of technology?
consider yourself as highly creative or technically-minded?
have ideas for new mobile apps or a videogame?
read technology, art or business blogs?
listen to podcasts on technology or entertainment arts?
have an interest in "end-user" experiences and in improving them?